The Ninth Circuit held that a game-show robot could appropriate Vanna White's identity, untethering the right of publicity from name and likeness.
The Ninth Circuit held that a celebrity's discarded birth name remains part of his identity, reviving claims over an Oldsmobile commercial.
The Ninth Circuit let two Cheers actors take their right-of-publicity claim to trial over airport-bar robots evoking their characters.
The Sixth Circuit held that a celebrity's signature catchphrase can be appropriated even when his name and likeness are never used.
